Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What are free streaming services?
Free platforms allow viewing in return for read more advertisements.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
To wrap things up
As OTT subscription fees rise, interest in free streaming continues to grow.
Exploring options helps match personal needs.
The future of streaming looks promising.